The Real Easter Egg: Keeping the true meaning of Easter

While the National Trust is still immersed in the controversy about dropping the word “Easter” from its (Easter) Egg Hunt and Cadbury dropping “Easter” from its chocolate eggs on sale this week, there is an excellent solution for those of us who intend to keep Easter Eggs as a great symbol of the Resurrection of Jesus.

The Real Easter Egg was launched in 2010. It is made of Fairtrade chocolate and each box contains a booklet telling the Easter story. Since the beginning, over £250.000 has been donated to charity. In those early years, it was a real struggle to persuade supermarkets to sell this new product. It was left to churches and church schools to place orders and fund the Meaningful Chocolate Company. To date, over one million Easter Eggs have been sold, with 750.000 of these sent through the post directly to churches and schools.

The good news is that three major supermarkets now stock The Real Easter Egg. They are: Morrisons, Waitrose and Tesco. Further information is available from: irene@meaningfulchocolate.co.uk and www.therealeasteregg.co.uk

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